1 and Red No. Larger amounts of ketchup are packaged either in metal cans, rigid plastic jugs, flexible plastic bags and in bag-in-box format. When salsa developed a sufficient following to pose a serious threat to Heinz… Heinz EZ Squirt is the best way to put color in your plate and have fun during every meal! The EZ Squirt bottle had a specialized kid-friendly nozzle. Colorful novelty products are undeniable hits with children. HJ Heinz, the US-based food group, has launched the latest addition to its coloured condiments range - EZ Squirt Stellar Blue. Purple reigns. That name doesn't ring a bell at all and I was very confused. Heinz rolled out its Funky Purple ketchup in EZ Squirt bottles in 2001. Follow Ketchy the mascot in his adventures! Kids could mix the colors together to create new effects. Green and purple colored ketchups were also available for a … In 2000, Heinz rolled out a super vibrant colored ketchup in purple, green, pink, orange, teal, and blue variations. In October 2000, the company introduced an artificially-colored ketchup that featured a nozzle like a bottle of glue, and allowed for the user to squirt the colorful concoction on foods (via Business Insider). It was the coloring. I was going through a list of 90s and 2000s kids foods for nostalgia purposes and came across the Heinz green and purple ketchup that I remembered to be called EZ squeeze. 3. The first color that was rolled out was green, which was followed by blue, purple, and a mystery color (kids love mystery colors) which could be orange, teal, or purple. The new ketchup colors were ultimately viewed as unhealthy and too “out there,” and were eventually discontinued. Since then the company has sold 20 million bottles of the colorful condiment. Heinz revealed today its new product for kids: Heinz EZ Squirt Mystery Color. This line of thinking likely contributed to the introduction of Heinz's EZ Squirt ketchups, which children from the early 2000s will remember well. Mally said the green ketchup was also simply a new marketing effort to generate excitement about the product. Awesome Orange, Totally Teal, Stellar Blue, Passion Pink and Funky Purple soon became EZ Squirt products and, if that wasn’t wacky enough, Heinz even introduced a Mystery Color … In a world full of various greens, there is one shade that matters most: Heinz EZ Squirt Green Ketchup (#5c9542). The ketchup launched in green and red-colored varieties, which were later joined by purple, pink, orange, teal, and blue. Heinz EZ Squirt comes in the following colors: Blastin’ Green Funky Purple Orange Teal Pink Blue . Conversely, lack of color is also off-putting, or at least, not very lucrative as Pepsi found when they introduced the world to Crystal Pepsi. As time has gone on, consumers have become more health conscious as well and a number of nations have begun to limit or ban the use of artificial food dyes (via Slate). The ketchup will come in striped, plastic squeeze bottles shaped to fit little hands and topped with a new, easy-squirt nozzle. A bag containing 3 US gallons (11 L) is the largest offering intended for restaurants; an IBC totecontaining 260 US gallons (980 L) is sold to food manufact… Nearly a year ago, Heinz EZ Squirt Blastin' Green took consumers -- kids and grownups -- … In the case of the EZ Squirt ketchup, it seems as if the Heinz Company dropped the ball with their market research. (Gabor Degre, Post-Gazette) Over time, Heinz ketchup became a part of children's lives. Purple reigns. The launch of Heinz EZ Squirt is the latest innovation within the global Ketchup, Condiments and Sauces category, which represents $2.4 billion in sales for the company and a … Initially the bizarre ketchups sold well, but consumers eventually lost interest and the product was discontinued. From 2000 to 2003, the company sold over 25 million bottles of the condiment. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Heinz Ketchup EZ Squeeze 20oz 0008502 1 1 Only the firmest, juiciest,freshest tomatoes make it into Heinz ketchup bottle. Heinz ketchup is packaged in glass and plastic bottles of various sizes, as well as individual-serving condiment packets made of foil or plastic. Make meal time fun again! The company still makes its traditional red. From fruity, neon-colored cereal, to candies with the inexplicable color of blue raspberry, kids love bright food products and corporations know this well. But…this promise was endangered when Heinz learned that Advertising Age planned to scoop them with a story about EZ Squirt six full months prior to the product’s planned January 2001 launch. In 2000, for example, Heinz decided to play with the colors of its ketchup. Every tomato in every bottle of Heinz Ketchup comes from Heinz seeds and is grown by farmers we know and trust. You might think it’s not a big deal because Heinz has released wacky innovations such as Mayochup, Kranch, and Mayomust. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. It wasn’t actually slime, but Heinz’s EZ Squirt green ketchup looked a lot like the goop otherwise clogging the zeitgeist. EZ Squirt; Ketchy the Mascot; Nutrition Facts; About Us; EZ Squirt . Colors included Passion Pink, Awesome Orange, and Totally Teal. Initially, the product was a huge success. By 2006, the wacky ketchup craze calmed down and EZ Squirt was no longer being produced. A new product—dubbed “Heinz EZ Squirt”—came bottled with a specialized “kid-friendly” nozzle. Heinz produced colored ketchup products called EZ Squirt, which were available in squeezable containers. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. Even though your mom wasn’t a fan of the green masterpieces you left on your plate, we were always in support of your slimy green ambitions. The first color that was rolled out was green, which was followed by blue, purple, and a mystery color (kids love mystery colors) which could be orange, teal, … Heinz EZ Squirt. In April, Heinz will introduce a ketchup line called EZ Squirt Mystery Color. The company already produces Blastin' Green, Funky Purple and Mystery Color ketchup in addition to the traditional red variety, and the blue variant was created in response to popular demand, in particular from children. Heinz Ketchup’s launch of its new, Blastin’ Green EZ Squirt for kids held plenty of publicity promise. It came in an ergonomically designed bottle that was indented a third of the way down and had a twisty nozzle top that made squirting, as the name implies, easier. The brand's marketing director reported that in the first three months, they sold the same amount of bottles they had expected to sell over the course of the entire year (via Mental Floss). But why? Heinz Ketchup announced yesterday that Heinz EZ Squirt Funky Purple(R) will join Heinz EZ Squirt Tomato Red and … The real reason Heinz EZ Squirt ketchup disappeared. However, like so many colorful fads, this one wore off as well, and the product was ultimately discontinued in 2006. Given the headache that often results from trying to scrape ketchup out of a glass bottle with a knife, this easy quirt solution was a hit with kids and parents for more than one reason. Heinz Colored Ketchup. Yet it wasn’t the packaging that caught the media’s attention. In 2012, Heinz teamed up with Burger King to introduce a limited release of green ketchup for Saint Patrick's day, but little noise has been made since about reviving the brand in any meaningful, long-term fashion. Heinz promises the ketchup keeps the company's signature taste and recipe, with a little Blue No. Photo Courtesy of Heinz/Getty Images EZ Squirt — released in tandem with "Shrek" in 2000 with a green shade (Blastin' Green) —took the condiment market by storm, selling 25 million bottles in three years. The iconic American brand that we all know and love. The Ketchup Is Known For Its Superb Flavor. Heinz EZ Squirt was colorful ketchup in a squeeze bottle. Get Creative! Green (and purple) absolutely did not fly for Heinz ketchup consumers in 2000 when almost nobody jumped on board the EZ Squirt train! The larger containers can be fitted with pumps or placed into dispensers for bulk service. Three new colors of the condiment will hit grocers'' shelves nationwide in late April, but children and parents won''t have a clue what's inside the EZ Squirt bottles until they squirt it or draw with it on their favorite foods. But 18 years ago, it was a big deal. Heinz hopes the new design and wild color will encourage its biggest ketchup fans -- children ages 4 to 12, who consume more ketchup per capita than any other group -- to use even more of it. The EZ Squirt just makes it easier to get the ketchup out." Heinz's EZ Squirt Funky Purple ketchup did not, unfortunately, become a staple of my pre-teen diet over the next few years, but was rather an exasperated one-off from a … EZ Squirt ketchup was made for kids. 3 thrown in to shade the condiment. 401627 01: Heinz ketchup, in multi colored squirt bottles, are displayed February 27, 2002 in this company supplied photograph. Heinz EZ Squirt Colored Ketchup 2000 – 2006 Iconic ketchup maker Heinz launched crazy-colored ketchups that came in Blastin’ Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. But in the picture it was called "EZ Squirt". Additional info:Medium.com – What is EZ Squirt?ABC News – info on the launch of this food innovationGuff.com – rumors that Heinz may be re-introducing the colorful ketchups.. 2000 – 2006Iconic ketchup maker Heinz launched crazy-colored ketchups that came in Blastin’ Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. Heinz ketchup gets respect because it offers a flavor profile that is remarkably balanced. The product was available in a squeezable container and was eventually discontinued in 2006. An in-depth understanding of the target audience is critical to product success. 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